Digital Gift Messages – Shopify Flow
Giftship’s Digital Gift Message feature can send recipient notifications through Shopify Flow instead of the built-in fulfillment-based timing, giving you full control over exactly when and why a message goes out.
This is useful if you want to trigger a Digital Gift Message notification off an event that Giftship doesn’t offer by default, such as delivery confirmation rather than fulfillment.
1) Set the notification trigger to Shopify Flow
In the Giftship dashboard, navigate to Global Settings, click the Gift Message tab, and scroll to the Digital Gift Message Notifications section. Set the “When to notify the gift recipient” dropdown to “Triggered by Shopify Flow“.
Once this option is selected, digital gift messages will only be sent through a Shopify Flow workflow. You must configure a workflow in the Shopify Flow app that triggers Giftship’s “Send digital gift message notification” action, otherwise digital gift messages will not be sent.
2) Install Shopify Flow
If you haven’t already, install the free Shopify Flow app from the Shopify App Store.
3) Use Giftship’s pre-built Flow template
Shopify Flow includes a ready-made template built for this exact use case:
- Open Shopify Flow and go to Browse templates
- Sort by Installed apps, then select Giftship
- Choose the template “Trigger digital gift message notifications when order is delivered” — it sends digital gift message notifications to the sender and recipient on order delivery
4) Review and turn on the workflow
The template builds a workflow with three steps:
- Trigger — Fulfillment event created: starts the workflow whenever a fulfillment event is created for an order
- Condition — Fulfillment event status is equal to DELIVERED: checks whether that event means the order was delivered
- Action — Send digital gift message notification: runs on the “True” branch and sends the recipient (and sender) notification through Giftship
The Condition step isn’t limited to “Delivered” — you can change it to trigger on any fulfillment event status Shopify supports, including:
- Confirmed
- Label purchased
- Label printed
- Carrier picked up
- In transit
- Out for delivery
- Attempted delivery
- Delivered
- Ready for pickup
- Delayed
- Failure
Turn the workflow on to activate it. From this point on, digital gift message notifications for eligible orders will be sent when Shopify marks the fulfillment as delivered, instead of on a fixed fulfillment or date-based schedule.
You can also build your own custom workflow in Shopify Flow using a different trigger or condition — as long as the workflow ends by calling Giftship’s “Send digital gift message notification” action, it will work with this setting.